Mastering Mailchimp

Want to send an email newsletter, or marketing emails for your business or organization? Let's dig into Mailchimp, an online marketing service you can use to make that easier.

Your most loyal customers, volunteers, and fans want to know what's going on with you! Mailchimp is one of the most popular ways to keep them in the loop. You can promote your organization, loop folks in on special events and discounts, and generally just stay "top-of-mind" for the people who matter most. In this class, we'll talk about how to use the features of Mailchimp to:

• Manage your list of contacts
• Apply your branding and visual style to your email
• Use Mailchimp automations to make your job easier (and more effective)
• Evaluate the effectiveness of your email campaigns
• And more

Attendee Info

Due to time constraints, you will need to set up a free Mailchimp account prior to arriving if you'd like to follow along with the examples.

This is a hybrid technology class—it will be offered in-person in the Hatcher Agency Computer Classroom on the lower level of Main Library and online as a Zoom webinar. Registration is encouraged if attending in-person; it's required if attending online.

If you have questions, email digital@cals.org or call 501-918-3068.